Johanna Hofring
Fall/Winter 2004

A new approach to organic clothing.

The Art Fiend Foundation is proud to present Johanna Hofring's Fall/Winter 2004 Organic and Sweatshopfree Collection.

The Collection

The idea behind the collection is to incorporate the use of organic materials, natural dyes, and traditional hand craft techniques into contemporary fashion. It aspires to bring awareness to the availability and quality of alternative clothing production. The organic fabrics, intimate colors, and hand crochet detailing come together to create an inspiring collection of strong and feminine pieces.
The Organic materials are grown and produced without use of pesticides and toxic chemicals. The fabrics are carefully selected by Hofring for their tactile qualities. Include knitted hemp sweaters, Sexy jumpsuits and elegant evening wear in rich lustrous linen jersy. The collection appeals to those interested in environmental and humanitarian concerns in fashion and clothing production.

Backround

Swedish Native, Johanna Hofring is the founder of the Store and Gallery The Art Fiend Foundation on the Lower East Side of Manhatten, Nyc. Founded in 1998, The Art Fiend has become an Artist Co-op featuring the hand-made, one of a kind pieces of over twenty different artists. Some of the designers involved include Susun Cianciolo, Tess Giberson, and Elisa Jimenez. The shop has been featured in such publications as V Magazine, Japanese Nylon, Harpers Bazaar Japan, and Style.com. Last fall the Swedish Consulate in New York arranged the exhibition In The Land of The Midnight Sun, featuring a collection of Hofring's work celebrating Swedish crafts tradition. Her contribution to Swedish design is mentioned in the newly published book Sweden in New York by Consul General Olle Wästberg and Inger Claesson Wästberg.